Just designing a logo and few print stationary is not branding strategy. Brand is a long term plan for achieving a specific goal.
Brand strategy includes identifying the relevant customer base for your product, positioning your product in such a way it resonates with them,specifying the solution they are looking for, building the trust to acquire customers and make them a loyal one.
Building a brand strategy is conveying some of the below things
What is your brand stands for ?
What is the promise you make to the customers?
Who is your targeted customer?
How you will communicate only to your targeted customers?.
These are all very intangible factors. But Building a brand strategy helps you to communicate your promise to your specific targeted customers.What type of customers do you thing will buy ‘Nike’ shoes and what type of customers do you think will buy‘Red Tape’ Shoes.
Are you able to recognize how different their targeted customers are? Are you able to find the
difference in their advertisement, brand positioning etc. This is branding We, at Brite Brands will study your business thoroughly, your competitors, your market etc. and will draft a clear strategy to define your customer, your brand position and how to synchronizes with them.
We give you clear guidelines for building a brand.
Contact us for discussing to build your brand.